In the archives of the KwaZulu-Natal University in South Africa is an old photograph which was described as ‘Chief of Zulu, His Wives and a troop of Zulus’. They were martially decorated and carrying shields and assegais. What brought these men and women to dress like this and pose for a group picture? And where was it photographed? Some of the warriors look seasick. The background shows pillars that seem unusual for buildings. They rather look like masts on a boat. The image has a subtitle: 'Frank Fillis’ Savage South Africa’.
A newspaper article in the Westminster Budget from April 28, 1899, seems to be another piece in this puzzle. The reporter went to Southampton to attend the landing of the Union intermediate steamer The Goth. He was astonished, “seldom the deck or hold of a vessel carried such a motley cargo”, “black folks … and wild beasts”. Then he buttonholed Frank Fillis, “the Barnum of the Dark Continent”, who explained that you couldn’t expect to pick up rarities like these seven days a week. The black folks wouldn’t leave their home too readily, he had to hunt for them and some that he had got were worth their weight in gold. The value of the collection? Even though values of rarities in a showman’s business are priceless, Fillis estimates that £50,000 has been sunk into this collection of ‘Savage Africa’. The collection of valuable trophies would then have been brought to the Earls Court exhibition centre in London where they dwelled in the ‘native village’ that was being constructed there, to reflect “exactly what life is like on the borders of civilization in West Africa”.
The ‘Kaffir Kraal’ was one of the main attractions of the Greater Britain exhibition at Earls Court. Responsible for the whole exhibition was Imre Kiralfy, the first tenant of the Tower House, and Frank Fillis was a kind of sub-contractor who brought the South Africans to London. He was mainly res-ponsible for an equestrian spectacle re-enacting mythical episodes of the Zulu Wars at the Empress theatre. However, the financier of these shows was neither the colonial government in Cape Colony, nor Joseph Chamberlain, the Secretary of State for the Colonies. Both had been vigorously opposed to such spectacles, arguing that they could not possibly give the European public an appropriate understanding of South Africa. The patron behind it was Cecil Rhodes, head of the Chartered Company and, at the time, the most powerful gold miner of the Greater British Empire.
The Savage South Africa show was all in his interest. His reputation in London was heavily damaged. A few years before, he had made deals with the Matabele King Lobengula who granted him the right to dig for gold in the land of the Mashona. The land had everything that humans needed for subsistence, yet it was poor in mineral wealth. His next target was the land of the Matabele. He pushed the agreement with Lobengula to the edge and armed the Mashona to fight against their alleged oppressors, the Matabele, until he finally invaded the Matabele land with a band of gunmen and machine guns.
This marked the outbreak of the Zulu Wars in the 1890s, with many casualties and assassinations of pioneer farmers. While Rhodes did not exactly start the war himself, he did everything to end the peace that preceded it, of which the colonial secretary in London was well aware. Rhodes’ plan to rehabilitate his name in Europe was to show the public how dangerous the savage South African people were. Imre Kiralfy gave him the opportunity for this propaganda campaign and Frank Fillis delivered the spectacle.